Tractor Supply Company
Tractor Supply Company first partnered with Roadie to offer home delivery in 2017 for its customers located all over the country, including smaller cities and towns outside the coverage areas of other delivery providers. When the novel coronavirus COVID-19 became a global pandemic, the need for same-day delivery via buy online, deliver from store became urgent and Tractor Supply needed to compress its rollout timeline from a few months to a few weeks.
As the largest rural lifestyle retail chain in the country, Tractor Supply serves a large number of customers outside major metros. With most delivery providers servicing only primary and secondary markets, rolling out BODFS for everyone while they sheltered in place was an enormous challenge. To add complexity, Tractor Supply’s 15,000+ inventory items range in size from power tools to huge items like chicken coops.
Together, Roadie and Tractor Supply worked to accelerate the ramp-up of buy online, deliver from store in 1,462 locations in less than three weeks. Now, Tractor Supply Company is the first major general merchandise retailer to offer same-day BODFS from 100% of stores – all 1,863 U.S. locations – and provided critical services for America’s heartland, which most delivery providers struggle to reach.
Roadie’s crowdsourced network of personal cars and trucks easily handled the variety of inventory and allowed the companies to launch BODFS in a number of traditionally hard-to-service markets. With full integration into Tractor Supply’s e-commerce website and back-office systems, customers now experience a seamless journey as they receive real-time status updates and can track their deliveries from the store to their door. The result is a more personalized delivery experience that drives higher customer satisfaction and increased sales.