---
title: Consumers Want Sustainability — and Faster Delivery | Roadie
description: What does this mean? Retailers must create excellent consumer experiences in environmentally responsible and economically sustainable ways.
---

[Blog | Roadie ](https://www.roadie.com/blog)

# [Consumers Want Sustainability — and Faster Delivery | Roadie](https://www.roadie.com/blog/2023/06/consumers-want-sustainability-and-faster-delivery-ent)

 Written by [Will Walker](https://www.roadie.com/blog/author/will-walker) | Jun 14, 2023 4:00:00 AM

## Consumers Want Sustainability — and Faster Delivery

What does this mean? Retailers must create excellent consumer experiences in environmentally responsible and economically sustainable ways.

### Consumer Sustainability Demands

Today’s shoppers don’t want to be responsible for negatively impacting the environment with the goods they buy online. As a result, many have begun to seek out greener options.

- Consumers want to spend more on sustainability. In fact, 85% shied purchase behavior over the past 5 years toward sustainable choices.
- Younger generations will spend on greener solutions. 75% of Millennials and Gen Zers are willing to pay more for sustainable products.
- 89% of consumers want eco-friendly shipping options at checkout when shopping online.
- Roadie Green™ lets retailers provide sustainable delivery, reduce carbon emissions, and collect data for ESG goals and reporting — all without massive investments in green fleet infrastructure.

### Consumer Delivery Demands

Unfortunately, many consumers aren’t willing to sacrifice speed for sustainability. Rather than choosing between green or fast options, now they want both.

- Major retailers still recognize the long-term benefits of ultrafast delivery. Amazon is making moves to shorten delivery times to one day in 2023.
- While concerns about inflation and cost now supersede worries about delivery timing, speed is still the second-most concern among consumers.
- Failing to provide fast delivery results in lost business. 95% of shoppers will go elsewhere if a retailer doesn’t offer their desired delivery option.
- With Roadie Green™, businesses don’t have to choose between fast or sustainable shipping. Give customers the ultrafast delivery they want — sustainably.

[View full post](https://www.roadie.com/blog/2023/06/consumers-want-sustainability-and-faster-delivery-ent)

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