Blog | Roadie

Airlines turn to crowdsourcing to deliver delayed and lost luggage same-day

Written by Will Walker | May 8, 2025 11:00:00 AM

To say lost, damaged or delayed luggage is a headache for travelers is a huge understatement. December 2024 numbers from the Department of Transportation report mishandled baggage rates of 0.60%. Out of the more than 45 million bags handled that month, that’s a small piece of the pie. However, if you’ve been the one standing at the luggage carousel waiting for your suitcase to circle by, you know the sinking feeling when your bag doesn’t make it. 

Since airlines are now on the hook for getting that bag to the passenger’s home or destination as quickly as possible — and at their own expense — they must eat that final-mile cost of sending misplaced suitcases where they need to go. This presents a huge financial challenge, especially with the rise in air travel and the increasing likelihood of baggage mix-ups. Here’s what you need to know about new airline laws and how on-demand luggage delivery can save the day. 

New regulations in the airline industry 

The financial strain doesn’t stop with baggage reunification. A new law went into effect in 2024 that further burdens airlines. Under this regulation, if a customer reports mishandled baggage and the airline fails to deliver the bag within 12 to 30 hours — depending on the flight length and whether it’s a domestic or international flight — the airline is required to offer a full refund for the baggage fee. This new law adds more risk, making the need for quick and efficient baggage delivery more important than ever.

While airlines have traditionally relied on standard methods to return lost luggage, this system can be costly, slow and often unsatisfactory for the customer. However, there’s a solution that can improve both the financial burden on airlines and the overall customer experience: same-day luggage delivery through a crowdsourced delivery network. Unlike traditional methods, Roadie has proven technology that consistently leads to low transit times and high on-time delivery rates. With Roadie, you can create a reliable, on-demand option that reduces risk while improving the customer experience.

Why same-day delivery matters 

For airlines, the cost of final-mile delivery — the transportation of luggage from the airport to the customer’s home or destination — can add up quickly. These services can take several days to return the luggage to the customer, which isn’t ideal when passengers expect their bags to arrive quickly.

Using a crowdsourced delivery network can help airlines dramatically reduce these costs while improving the customer experience. Crowdsourcing allows airlines to tap into a flexible, on-demand network of drivers who are already out on the roads, making it possible to send luggage directly to the customer within hours of the mishap. This kind of delivery system not only saves airlines on shipping fees but also speeds up the process, ensuring that passengers receive their luggage in a specific time window. 

Enhancing customer experience with faster service

Same-day service can mean the difference between loyalty toward a specific airline or losing a customer for life. Tapping into a network of 310,000-plus independent drivers across the country through Roadie gives airlines the manpower and vehicles to quickly reunite customers with their bags. In fact, drivers using Roadie deliver bags up to 50% faster for five major U.S. airlines. 

Imagine a customer arriving at their destination without their bag, only to have it delivered to their hotel room or home by the end of the same day. Rather than rounding up extra sets of clothes, a toothbrush and medicine, they have all their necessities — and creature comforts — within a few hours. This kind of ultra-fast service greatly enhances the customer experience while helping airlines avoid potential compensation costs. With real-time tracking from Roadie, airline customers can see when their bags were picked up by the driver, when the luggage was in transit and when it was delivered to its final destination. 

As the number of air travelers continues to rise and customer expectations grow, providing same-day luggage delivery will not just be a nice-to-have feature but a vital part of maintaining a positive customer experience. By utilizing on-demand delivery solutions, airlines can stay ahead of the curve, ensuring both the efficient return of lost luggage and the satisfaction of their passengers.