Yes, Roadie partnered with Ludacris, and we couldn’t be more excited about it.
When we think about partnership opportunities, we believe it is important to work with people and brands whose goals align with our own: community and people helping people. We found that in our partnership with Waffle House and now we have that with Chris. Chris shares our commitment to making our communities stronger, and in that spirit, our collaboration with him makes perfect sense.
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Chris’ commitment to making Atlanta awesome, through innovative music, charitable giving and entrepreneurship — and his passion for harnessing his brand to really help push the Atlanta tech scene to the next level — makes him an ideal partner for Roadie.
With initiatives such as LudaDay Weekend and The Ludacris Foundation, he has committed to inspiring kids through leadership, education, and healthy lifestyles. In total, The Ludacris Foundation has donated more than $1.5 million and dedicated more than 10,000 hours to youth programs across Atlanta.
And on a personal note, I’ll tell you this. Every time I’m with Chris and he gets a call from his mom, he always answers the phone. That right there is good enough for me.
While we are building a nationwide community, Roadie is homegrown in Atlanta. Our community starts here and we are focused on forming strong, local relationships to invest in the success of the city and our rising tech community.
Plus, with a name like Roadie, how could we not partner with a Grammy-winning musician? Our entire name originated with the culture of Roadies helping musicians get what they need, when they need it. Finding someone in the music industry makes sense; finding a successful entertainer, actor and musician who cares about what we care about, feels great.
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