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“Roadie Drivers know what they’re picking up, and they know how we like it delivered,” said Worley. “I trust that our desserts are going to get there in the same fashion it left the shop. It’s just a more personal relationship.”
Increasing Sales and Team Efficiency
“The Golden Ticket” of Cake Delivery
Brittany and Danielle create art — and that has value.
“It’s a reassurance… a peace of mind,” she said. “When they drop off cakes to a customer, we get to see that the dessert made it there the way that it left here.”
Owning the Customer Relationship
“Delivery is a nice surprise for our customers, and it makes it more convenient for them,” Worley said. “In the end, it helps us get the sale more so than if we weren’t able to offer delivery to them.”