---
title: "Flexing to peak: How Roadie can help businesses deliver, no matter when crunch time is | Roadie"
description: Roadie makes it easy and cost-effective for businesses to flex to peak. Learn how same-day delivery can help you thrive this holiday season.
---

[Blog | Roadie ](https://www.roadie.com/blog)

# [Flexing to peak: How Roadie can help businesses deliver, no matter when crunch time is | Roadie](https://www.roadie.com/blog/2020/09/flexing-to-peak-how-roadie-can-help-businesses-deliver-no-matter-when-crunch-time-is)

 Written by [Will Walker](https://www.roadie.com/blog/author/will-walker) | Sep 30, 2020 4:00:00 AM

Like so many things in 2020, this holiday season is going to be… well, a little weird. Large holiday gatherings are off the table for many, and visiting crowded stores to shop for gifts is downright implausible for a lot of folks in a pandemic environment. 

More than ever before, many shoppers will be counting on same-day or urgent delivery for their holiday needs — and, likewise, many businesses will be counting on delivery companies like Roadie to provide it.

Roadie makes it easy and cost-effective for businesses to flex to peak — whatever peak may be for them. It’s different for every industry, and most of the time, we can plan ahead for it. For [florists](https://www.roadie.com/business/florists-nursery), Valentine’s Day is game time. [Retailers](https://www.roadie.com/delivery-solutions/retail-delivery), of course, often rely on a spike in sales in Q4 every year to meet their sales projections. Our [airline](https://www.roadie.com/business/lost-luggage-delivery) customers usually see huge numbers of travelers in the summer months and around the holidays. 

But sometimes, you can’t predict when you’ll need to flex up quickly. 

For example: in 2019, one of our customers — a major airline — experienced a system outage nationwide and suddenly had to deliver [6x as many mishandled bags](https://www.roadie.com/resources/case-studies/roadie-helps-top-u-s-airline-scale-delivery-capacity-by-600-in-real-time) than usual.

And of course, most of us couldn’t have predicted the pandemic. Retailers like The Home Depot and Tractor Supply Company had to focus on [home improvement supply delivery](https://www.roadie.com/business/home-improvement-delivery) to keep sales flowing in — in fact, [Tractor Supply scaled same-day delivery to 100% of its stores in less than three weeks](https://www.roadie.com/resources/case-studies/tractor-supply-company-delivers-same-day-from-100-of-stores) and [The Home Depot handled 500% growth on same-day delivery demand with our expertise](https://www.roadie.com/resources/case-studies/the-home-depot-rapidly-scales-same-day-delivery).

Being plugged into a same-day delivery platform can help you smash record sales, too. [Nothing Bundt Cake](https://www.roadie.com/resources/case-studies/nothing-bundt-cakes-increases-sales-by-expanding-delivery-nationwide), a popular [nationwide bakery chain](https://www.roadie.com/business/artisan-food-delivery), used to have to cap sales for Mother’s Day weekend. After securing Roadie as a same-day delivery partner, that limit disappeared completely. They were able to accommodate a 113% spike in sales.

The truth is, we can’t always forecast demand — but the crowdsourcing model succeeds because it doesn’t need to. We can add delivery resources in real-time. As delivery volume goes up, the number of active drivers delivering within our system goes up as well — while delivery times and costs remain the same.

With more than 150,000 drivers, Roadie has delivered items to more than 13,000 cities and towns across the U.S. and covers 89% of U.S. households — the largest local-same-day footprint in the nation, even bigger than Amazon Prime Now. 

If you’re approaching your own peak season, it’s not too late to add on-demand to your home delivery toolbelt. We’ve helped our customers launch in as few as two weeks. [Reach out and let us show you](https://www.roadie.com/business) how you can add instantly scalability into the last mile.

[View full post](https://www.roadie.com/blog/2020/09/flexing-to-peak-how-roadie-can-help-businesses-deliver-no-matter-when-crunch-time-is)

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