Founded in 1997 in Las Vegas, Nothing Bundt Cakes is a niche bakery concept with a successful, nationwide franchise operation with more than 300 bakeries that feature an intentional mom and pop shop feel. While delivery is often a core competency for bakeries, it was a struggle to identify a delivery provider that could offer consistent, easy-to-use, reliable service for franchise owners across the country. Some franchisees built their own delivery offering with bakery employees making milk runs. But, this took employees away from the tasks they were best at and added extra time and pain managing delivery. The corporate office needed to find an approved vendor that could easily embed into store operations across the U.S.
After trying two crowdsourced providers for on-demand delivery, Nothing Bundt Cakes still hadn’t found a universal solution for franchise owners. These providers only had coverage in select locations. And in the markets where the providers could make deliveries, stores were limited by network capacity and week-day only delivery hours. On busy holidays like Mother’s Day, stores had to stop accepting delivery orders on the preceding Thursday due to these limits. Sales were being left on the table.
Nothing Bundt Cakes turned to Roadie to test its nationwide delivery network and all-day availability. With over 150,000 background-checked drivers covering 89% of U.S. households, Roadie was well-positioned to bring fast, efficient delivery to all Nothing Bundt Cakes stores.
The companies chose to pilot delivery with a single location. After initial success, the global COVID-19 pandemic brought an increased focus to home delivery for businesses across the world. Suddenly, Nothing Bundt Cakes needed to immediately offer franchise owners an easy-to-launch solution for delivery from the store.
We tried other on-demand delivery providers, but none could cover all of our stores. We were also frustrated by limits on delivery hours and capacity. With Roadie, we’re able to offer franchise owners a turn-key solution that actually helps them sell more.
Kelly Zwolinksi, Director of Operations
In less than three weeks, Nothing Bundt Cakes and Roadie rolled out on-demand delivery to corporate-owned stores and forty franchises. Stores were able to easily offer home delivery for eCommerce orders during shelter-in-place orders.
Just about a month into the new on-demand delivery program, the Mother’s Day holiday spiked weekly delivery demand by 113%. Instead of capping delivery orders as they had to do in previous years, Roadie’s instantly scalable delivery solution allowed stores to accept delivery orders throughout the weekend. Stores completed more orders and helped more customers honor their mothers with a decadent, slowly melting bite of cake.